As we step into 2025, the imaging industry continues to evolve with new technologies and trends that are set to shape the future.
According to recent industry reports, the global digital printing market is expected to reach $34.3 billion by 2025, highlighting the growing significance of advancements in this field.
In today’s blog, we’re diving into the top 5 printing trends you need to watch out for this year. Take a look:
1. Print Smarter, Not Harder: Embrace Cloud Printing
While the shift to cloud printing continues to gain momentum, some organizations are still hesitant to make the switch.
Concerns about data security, the complexity of migration, compatibility issues with existing hardware, and regulatory compliance are some of the reasons why certain businesses have not yet adopted cloud printing solutions.
By moving print management to the cloud, businesses can ensure that their printing processes are more efficient and less prone to downtime.
Cloud printing offers numerous benefits, including:
- Reduced IT Overhead
- Improved Scalability
- Enhanced Security
- Integration with Office 365 or Google Workspace
Additionally, cloud printing supports remote work environments, allowing employees to print from anywhere with an internet connection. This flexibility is particularly valuable in today’s hybrid work landscape, where employees may be working from various locations.
2. Enhance Print Security with Windows Protected Print
Windows Protected Print is a game-changer for secure printing. Traditionally, print servers and drivers have been vulnerable to security exploits. Microsoft addressed this by requiring administrative access for driver installations, but this created challenges for end-users.
Windows Protected Print offers a solution by allowing users to deploy Microsoft drivers securely without administrative privileges.
This new approach ensures that only Microsoft-approved drivers are used, enhancing security and simplifying the printing process.
However, it also means that manufacturers must adapt their driver packages to work with Microsoft's system. While this transition may cause short-term disruptions, it ultimately strengthens the security of print environments.
3. Improve Print Appeal with Creative Embellishments
In today’s competitive market, brands of all sizes must set themselves apart to get noticed. Embellishments in printing are becoming increasingly popular as companies seek to differentiate their printed materials.
Research indicates that prints featuring embellishments are held in a customer’s hand 40% longer than average prints, fostering greater engagement with the material and increasing the likelihood of product exploration.
Xerox pioneered this trend by introducing additional color stations, and now other manufacturers like Konica Minolta are following suit. These embellishments add a premium touch to printed materials, making them stand out and attract more attention, ultimately helping customers sell their products more efficiently.
The embellishments available today on toner-based systems create a unique selling point for toner-based printers, particularly in industries where high-quality, visually appealing prints are essential.
By leveraging these advanced printing techniques, companies can effectively differentiate themselves and achieve greater success in capturing customer attention and driving product engagement.
4. Upgrade Your Mail with the Move from IBI to IMI
The transition from Information-Based Indicia (IBI) to Intelligent Mail Indicia (IMI) is a significant development in the mailing industry. IMI offers enhanced data capabilities, providing more information about the sender and recipient. This allows for better tracking and management of mail, ultimately improving delivery accuracy and efficiency.
One of the key benefits of IMI is the ability to receive photos of incoming mail. This feature, already available to some users, relies on the advanced data contained in IMI barcodes.
As more organizations adopt IMI, we can expect to see widespread improvements in mail tracking and customer experience.
5. Leverage Intelligent Automation using Purpose-Built AI for Better Productivity
Intelligent automation and purpose-built AI are transforming the way businesses handle document processing. By leveraging Optical Character Recognition (OCR) and workflow automation, companies can extract unstructured data from documents and convert it into structured information.
Purpose-built AI technologies address unique business challenges by identifying and extracting relevant information from various document formats and languages. These AI-powered tools streamline processes, improve accuracy, and automate complex workflows such as invoice processing and compliance checks.
By integrating purpose-built AI into their operations, businesses can achieve higher productivity and drive strategic initiatives.
Partner with Loffler for Cutting-Edge Solutions
As the imaging industry continues to evolve, staying up to date with the latest technology and trends in the printing industry is crucial for businesses looking to maintain a competitive edge. At Loffler, we are committed to helping businesses navigate these changes and find the right solutions for their needs. Whether it's adopting cloud printing, enhancing print security, or leveraging intelligent automation, our team of experts is here to support you every step of the way.
Ready to take your business to the next level? Contact Loffler today to learn more about how we can help you stay ahead of the curve and achieve your goals.
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